Submit to Search Engines
- Submitting to search engines is vital to get traffic to a site.
- Free submission to engines and directories.
- Paid submissions are gaining popularity.
- Bidding and buying ads.
Submitting to search engines is vital to get search engine ranking and increase traffic to the site. When you register with search engines it will take some time to achieve search engine positioning and your site may not appear on their listings for anything from a few days to a few months depending on how many submissions they have had.
There are many search engines and directories where submission is free. When you submit to these either a spider or a human reviewer will check your site and a decision will be made on whether to include it and how highly ranked it will be.
Paid submissions are also gaining popularity now. Yahoo, still the most popular engine on the net, will review your site if you pay $199. If your site is well done you may receive two placements, one in the general search results and one in regional. However, paying the money does not guarantee your site will be listed or that they will put it in the section you want if they think it fits better somewhere else. If your website id not 100%, if it is under construction or has broken links Yahoo will not take it. Bear in mind the majority of traffic on the web comes through Yahoo so it is worth getting it right. Also, if your site is listed in Yahoo it will be accessible at throughout the Looksmart network, which included Microsoft network, Altavista, Excite and Netscape. However you can pay to get straight into Looksmart on a similar basis as Yahoo, as well as paying to get in Inktomi, which will put your site in Inktomi search partner’s results. These partners include AOL, MSN, iWon and Hotbot. With the
Inktomi paid submission you will get a 12-month inclusion subscription with 48-hour spider refresh to ensure your content stays up to date.
Bidding and ads are other ways to get your site seen in the search engines. GoTo offer prime positions for the highest bids on key phrases, although it is still worthwhile submitting for free as you may still get the top position beneath the bids. Google are offering adwords, which mean you pay for page impressions rather than click-throughs. Google is competing with Yahoo for the most popular engine title so it is worth getting in their listings, and is the way with limited work in optimization.
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