Search engine placement
- Search engine placement affects how much traffic a site receives.
- The positioning is dependent on factors such as page content and link popularity.
- It is estimated that 95% of surfers do not go beyond the first page of results.
Search engine placement affects how much traffic a site receives. After submitting to a search engine, your web site popularity can be determined by the search engine placement of your site. Many companies are turning to internet marketing companies to get their sites optimised. By optimizing a site for specific key phrases, so the site appears when these phrases are typed into search engines, a good page ranking can be achieved and traffic increased. If you have a site selling car insurance, you want to be in the first page of results when someone types in "car insurance quotes", if you are at the top of the first page you will receive maximum traffic.
The positioning is dependent on factors such as page content and link popularity. The number of links, the construction of source code and the page content determines placement in search engines. However the defining factors vary with each search engine. But a good search engine placement should give regard to all three . You also need to adapt the site for different engines and directories. Some like page content best while others go for source code and links. It is also important to determine whether a human or spider is going to be analyzing your site and adapt it accordingly.
It is estimated that 95% of surfers do not go beyond the first page of results presented by the search engine. Therefore Ranking position is vital, as to be in the first page of results is a necessity to get traffic. Every search engine has a different method of ranking pages, so your search engine placement will depend on what aspects they consider too be important. Hotbot, for example, gives the best positions to the most visited sites; therefore they believe a popular site is a good site. Google gives a lot of weight to link popularity, looking at the number of links and the quality of those links.
|
