Key
benefits
One of the key benefits of using
email is its speed of application. It's very easy to put together and
the entire broadcast can be sent in a matter of minutes. This is particularly
useful if you have an urgent bulletin to send out or a special offer
that needs immediate attention. People respond quicker to emails too,
so you have a clearer idea of which offers work much sooner than if
you were using traditional direct marketing methods.
Cutting
out the process of producing paper-based documentation, printing complex
mailing packs and sending them out in the post, not only saves you time
and allows you to be more up-to-the-minute when planning a campaign, it's
also far kinder to your budget and has a dramatic effect on your ROI.
Email is an amazingly cost-effective medium.
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